Internet Marketing

The term “internet marketing” can refer to many different services. Whether you’re one of our Utah clients or elsewhere in the U.S., understanding the different ways to market your business online (with the internet) can help you make a better decision about which marketing option is right for your business. Here are some things Cardinal Business Group has come to realize about internet marketing.

Internet marketing means something different to each person

We’ve come to refer to internet marketing as a generic term that includes all the many different ways you can market your business online. This includes websites, search engine optimization for the websites, any creative content like articles, pictures, and video, social media, emails like newsletters or invitations, and calls-to-action like email capture or phone numbers. With so many ways to interpret internet marketing, it would be wise to ask specific questions about what is actually being done.

Internet marketing consists of many services

The right services for your business’ internet marketing are determined by what you want to accomplish online. For example, if you wanted to reach your current customers and give them an opportunity to refer or recommend you then choosing social media or an email campaign would be a good place to start. If you wanted to create an opportunity for your current and future customers to interact or demo your products and services, then a website with the right functionality would be preferable. In other words, if you take a moment to think about what you want you business to accomplish, it will make choosing the right internet marketing option significantly easier.

Internet marketing is a little more complicated to do than traditional advertising

The internet is a wonderful tool that allows us to access information with relative ease. But what we tend to forget is that the information is not typically user friendly. A web browser like Internet Explorer, Firefox, Chrome, and Safari, translates the information into a friendlier, readable format. This means that internet marketing isn’t just a simple matter of “what you see is what you get.” Most of the time, to make things work out exactly as you want them, you have to understand a little programming. The programming isn’t really that difficult, but it is an extra step in internet marketing that can be intimidating to many new businesses.

Summary

For our clients in Utah, internet marketing is an important aspect of any advertising campaign. Cardinal Business Group reminds you to consider the main realizations we’ve had when you begin advertising your business online. The main points we’ve come to realize about internet marketing are:

• Internet marketing means something different to each person
• Internet marketing consists of many services
• Internet marketing is a little more complicated to do than traditional advertising

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